Print

Socio-Economic Characteristics of Repeat Visitors from West Asia in Malaysia

Mohamed Sharif Bashir and Nursilah Ahmad (Universiti Sains Islam Malaysia)

Abstract:

The main objective of this paper is to analyze the socioeconomic characteristics, traveling and expenditure patterns of repeat visitors from West Asia in order to capture reasons for repeat visitations. This study conducted survey questionnaire at various locations in Klang Valley based on purposive sampling in mid 2004. The findings showed that West Asia repeat visitors were singles, males of 20-40 age groups, high paid income and well traveled. Age group and occupation were significant factor influencing repeat visitation. The traveling and expenditure patterns are quite similar with the first time visitors. Greater understanding of the repeat visitors profile will help policy-maker formulate cost-effective marketing strategies.

Keywords: Repeat visitors, tourism industry, socioeconomic characteristics, Malaysia

URL :

JMIFR-vol.2 no.1 2005 - Part 7.pdf 

This site is best viewed with a resolution of 1024 x 768 (or higher) and supports Microsoft Internet Explorer / Mozilla Firefox / Google Chrome
The Journal of Muamalat and Islamic Finance Research (JFIMR) , Universiti Sains Islam Malaysia (USIM), Bandar Baru Nilai, 71800 Nilai. Negeri Sembilan. Malaysia. Telephone: 606-798 6317 / 6305 / 6306  Fax: +606-798 6302  Email: This email address is being protected from spambots. You need JavaScript enabled to view it.   2018 © Fakulti Ekonomi & Muamalat (FEM), USIM