(Universiti Sains Islam Malaysia)
The main objective of this paper is to analyze the socioeconomic characteristics, traveling and expenditure patterns of repeat visitors from West Asia in order to capture reasons for repeat visitations. This study conducted survey questionnaire at various locations in Klang Valley based on purposive sampling in mid 2004. The findings showed that West Asia repeat visitors were singles, males of 20-40 age groups, high paid income and well traveled. Age group and occupation were significant factor influencing repeat visitation. The traveling and expenditure patterns are quite similar with the first time visitors. Greater understanding of the repeat visitors profile will help policy-maker formulate cost-effective marketing strategies.
Keywords: Repeat visitors, tourism industry, socioeconomic characteristics, Malaysia